As a Design Director with over 10 years in leadership, I specialize in transforming brand vision into products that resonate with the consumer. My expertise spans retail and wholesale across branded, licensed, proprietary, and private label lines in categories like women’s and junior’s apparel, activewear, lounge, sleepwear, swim, intimates, and accessories. I blend creative innovation with strategic product development, driving growth while strengthening brand identity.

I’ve led design and technical design teams from concept to market launch, streamlining processes. Recent leadership roles with luxury startups allowed me to shape brand identities and align technical processes with premium quality standards. Highlights of my career include launching new departments, reintroducing heritage categories, and implementing 3D fit programs that elevated production efficiency and market presence.

Passionate about thoughtful, consumer-focused design, I create products that empower individuals while delivering measurable results.